Nick Mitchell: My Life in Lifts
Nick Mitchell is a leading body composition expert and the founder of the Ultimate Performance personal training gym chain. Here’s what 30 years of…
7 ways to be CEO of your muscle-building mission
Nick Mitchell is a leading body composition expert and the founder of the Ultimate Performance global personal training gym. He is based in Los Angeles. I have worked out my entire adult life, but it was only about ten years ago that I started on the journey from turning my passion in a profession. Before I launched Ultimate Performance out of a basement gym in the City of London, I had been a lawyer, investment banker and corporate headhunter, eventually starting my own head-hunting company which I sold just after the dot com bubble burst. You’re probably wondering at this point…
Become a better coach
Jean Claude Vacassin is the founder of W10 Performance gyms, the Professional Fitness Coaching Academy and the International Fitness Business Alliance. He is based in London. What’s the difference between an optimal diet and a sustainable one? The best diet will always be that one that somebody can do consistently, especially at the outset. I’m not suggesting that there is no place for periods of more specific focus or restriction, but for the most part, less change equals greater compliance. And greater compliance equals better results. In most people’s cases, dietary success will come down to a few core things.…
6 ways to make more money as a PT
Nick Mitchell is a leading body composition expert and the founder of the Ultimate Performance global personal training gym. He is based in Los Angeles. 1 Know your role One of the key reasons we at UP achieve the results we do is because we have changed the trainer-client dynamic. Our trainers have a special relationship with each of their clients. What does this mean? One thing it doesn’t mean is that they are not trying to be someone’s mate. A personal trainer should never be a rent-a-friend who tells the client what they want to hear. Their job is to…
Why successful coaching is about good communication
If you want to be the kind of coach that makes a meaningful difference to your clients, you need to communiate effectively, says John Berardi John Berardi is a nutrition and exercise coach, sport scientist, author, and a founder of Precision Nutrition. He is based in Toronto, Canada. ‘It’s easy to think that when someone asks you a question they are naive or that they are an idiot. If they had half a brain in their head, they’d understand what you know. But if they haven’t understood what you’re trying to communicate, you need to communicate it better.’
7 business rules to build your best-ever body
Take charge of your muscle-building mission by treating your better-body aspirations just like you would your own business, says Nick Mitchell, CEO of the world’s only global personal training gym business, Ultimate Performance By Joe Warner, Editorial Director, IronLifeMag.com What’s building your best-ever body got in common with building a global business from scratch? More than you think, if you believe the words of Nick Mitchell, a one-time amateur bodybuilder who gave up a lucrative career in the City to launch Ultimate Performance, the world’s first global PT gym business. Unlike many personal trainers who enter the industry fresh out…
6 ways to write your way richer
Joe Warner is the editor of IronLife and one of the UK’s most respected fitness magazine journalists. He has written more than 12 workout books and guides and is based in London. The rise of drag-and-drop websites means it’s never been easy to build your own presence on the internet, whether you want to attract new PT clients, blog about the latest and best health and fitness research, or sell workout and diet plans to the world. But the ease in which you can set up a site also means competition is fierce for clicks and eye balls, and with…
