If you want to be the kind of coach that makes a meaningful difference to your clients, you need to communiate effectively, says John Berardi
John Berardi is a nutrition and exercise coach, sport scientist, author, and a founder of Precision Nutrition. He is based in Toronto, Canada.
‘It’s easy to think that when someone asks you a question they are naive or that they are an idiot. If they had half a brain in their head, they’d understand what you know. But if they haven’t understood what you’re trying to communicate, you need to communicate it better.’